The tourism sector is recording cancellations of tourists following recent protests by the coalition for reforms and democracy (Cord).
The Kenya Tourism Federation (KFT) chairperson, Lucy Karume says the ongoing IEBC demonstrations could be an epidemic to the already ailing industry.
According the federation, the recent spate of demonstrations and running battles with security forces, during which a number of Kenyans unfortunately lost their lives, had images that found their way to the international media.
KFT says May and June are the months of bulk bookings for the best season of the tourism sector which is from July until August and bad publicity could lower the number of bookings.
The federation has called on both Cord and Jubilee to explore different ways of negotiating what it is that they need take into account all the other players in the market.
The federation has welcomed the 2016/2017 budget citing the tax incentives given to the sector will go a long way in bring the sector to recovery sooner rather than later.
The Treasury CS, Henry Rotich on Wednesday announced that the government has cut vat of national park entry fees as well as exempt commissions earned by tour operators from VAT.
The tourism sector has undergone difficult times over the last four years due to security concerns. Visitors statistics indicate that the Coast has been most hard hit having suffered a decline of 76 percent in tourist arrivals in 2015 to 75,982 compared to 2005 278,021 which was a very good year.