Toyota Tsusho Fertiliser Africa officials.[Photo/nation]Toyota Tsusho Fertiliser Africa has launched a promotion to increase sales of its locally processed NPK fertiliser.
The Japanese conglomerate is running a show dubbed Baraka Kibao Bonanza to create awareness of its new brand and help increase sales, at a time of increased competition in the market from subsidised government fertiliser and other local players.
This promotion will run for three months — from today to April 22 — which will see farmers, agro dealers and agrovets win tractors, motorbikes and a car.
“The main objective of this bonanza is to reward loyal Baraka Fertiliser customers and to encourage farmers to adopt the Baraka range of fertiliser formulations,” said Timothy Chege, managing director of the firm.
The grand prize will be a Case IH Tractor, second prize a Captain Tractor 26HP and third, Yamaha motorcycles.
Also in the promotion those taking part will stand a chance of winning mobile phone prizes too while agro-dealers stand to win a Toyota Probox.
For one to take part in the promotion, one has to buy a 50 kilogramme bag of Baraka fertiliser.
Farmers will participate by scratching a card which is to be found in every bag of fertilizer and sending the secret code to the firm at no cost.