Tuskys Chief Executive Officer, Dan Githua said the award would serve to fuel the retailer’s commitment to deepen the value of formal retail trade in Kenya. [Photo/kbctv.co.ke]
Tusker Mattresses Limited (TML) ongoing corporate transformation efforts have received global commendation at the prestigious 4th World Branding Awards held at the Kensington Palace in London Wednesday evening.
In a rare commendation for a local brand, TML which runs the Tuskys branded chain of retail stores won the Kenya Supermarket Brand of the Year category in the awards which focus on branding excellence.
Alongside Tuskys, local Safaricom Limited and Royal Media Services, Citizen TV brand also picked national category awards presented by World Branding Forum Chairman, Richard Rowles.
The judges confirmed that the firm had showcased superb progress in its efforts to separate ownership and management functions allowing the brand to maintain measurable management and customer experience standards.
Early this year Tuskys in partnership with DTB Bank and KCB Bank unveiled a shs 3 Billion supplier finance scheme for the benefit its suppliers. The scheme allows Tuskys suppliers to enjoy prompt payments for goods and services supplied to the retailer.
“In a contemporary market, the correlation between branding excellence and corporate governance, remains a key pillar for business success,” the Judges noted.
As part of the firm’s transformation journey in the last two years, Tuskys, with a branch network of 60 stores in Kenya (53) and Uganda (7) has successfully managed to adopt world class retail standards and corporate governance structures.
The retailer also received the judges’ commendation on the internship programme established two years ago targeting to train unemployed youth in retail management disciplines. So far, the programme has impacted more than 5,000 youth and is expected to impact more than 10,000 youth in the next 5 years.
Speaking on the side-lines of the Award ceremony at the Kensington Palace, Tuskys Chief Executive Officer, Dan Githua said the award would serve to fuel the retailer’s commitment to deepen the value of formal retail trade in Kenya.
“We are excited by the nomination and eventual win of this World Branding Award which we are dedicating to our dedicated staff, suppliers and other partners for continue support in our transformation journey,” Githua said, adding that, “this award will also serve to accelerate our commitment to rollout innovative retail solutions for the benefit of all our stakeholders including suppliers and customers.”