Unilever Kenya has re-introduced the Original Royco Mchuzi Mix in the market.
The brand was introduced under a campaign dubbed ‘Voice Your Choice.
The product will now be available alongside the enhanced variant, Royco Sundried Mchuzi Mix which was launched in September 2016.
“We have always said that our consumers are the heart of our business and we aim to satisfy their needs above all else. Our prioritization of their needs is what has enabled us to remain market leaders for so long. Our consumers have told us that while they like and appreciate Royco Sundried, they miss the Royco Original Mchuzi mix that they have grown to know and love for many years. To this end and in order to ensure we cater to all our consumers’ preferences, we are re-introducing the Original variant of Royco to co-exist in the market with Royco Sundried so our consumers can now have their choice,” Unilever Head of Brands, Agnes Kitololo said
“With Original Royco back in the market, we are able to reach consumers who enjoy a classic, original taste while consumers who prefer Royco Sundried will experience a rich, sundried taste,” added Kitololo.