(NASA leader Raila Odinga and President Uhuru Kenyatta in a past event (Photo/standardmedia.co.ke)
After being given political lifeline following the Supreme Court decision to annul the August 8 presidential elections, NASA candidate Raila Odinga must get it right this time round where he will contesting in the race to State House for unprecedented fifth time.
According to Margaret Ireri of the TIFA Research firm, the voter turnout among the youthful voting block holds key to who wins the October 26 contest.
With the IEBC register indicating that the youth aged between 18 to 35 years constitute 52% of the total registered voters, and further 35% being between 36 to 55 years, the youth who constitute 9,930,315 of the total enlisted voters. To Ireri, the politicians should focus their energies to ensure that the voter turnout among the youth is high.
"If there is a low turnout among the youth,this could result in a significant shift in voting patterns, " Ms. Ireri said in her column on the Standard Newspaper.
Further, Ireri argues that issues that matter to young voters are not different from older voters and to her, political strategists should strive on how to communicate and package the message differently to different voters.