It is a very common word to many Kenyans, ‘bodaboda'. They are motorcycles carrying passengers from one place to the other. Most of the Kenyan youths are unemployed and as a result, they have to find other possible means of improving their living standards like venturing into bodaboda industry as an income generating business. 

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Eldoret town is not an exception in this case, because the business has employed quite a large number of youths regardless of their education level. The town has got many people who are using this to create a life.

So these are among the many reasons as to why bodaboda business is embraced in Eldoret town;

Employment

Local residents can proof without giving it a second thought that the business has lowered the number of idle minds either through direct or indirect employment. As a result, the number of youths involved in crime and drug abuse has drastically gone done. This has also created a peaceful environment with no chaos among the locals and also visitors who come to spend time in this beautiful place. You will always find them very early in the morning, ready for the day's work, since they are dedicated to creating a bright future that will not see their children go through the struggles that they have seen through their lives.

Income generation

It is a source of income thus improving the living standards of an individual. The bodaboda people in this town have some money saving groups commonly known as ‘chama' in which they sacrifice their two hundred shillings daily, and later own get some good money.

Accessibility

You have ever tried them? If you have at some point in time then you can agree with me that motorcycle is more flexible and one can get access to places where motor vehicles cannot access. For example, if you are in traffic, the bodaboda can meander within the cars and buses so as to get to the intended destination. You see it is very difficult or should I say a total dream that one will just drive a car in the same way in an intense traffic. If you had an interview in Langas, a motorcycle will save you a good deal because you will be there at the right time.

Saves time

It is only meant for one person and hence one does not need to wait for a long time to be ridden to the destination of choice. Generally, it is one of the industries that has boosted the country's economy in terms of revenue. If you also happen to have a sick person, it is the best because by making a simple call you will be in the hospital just on time for treatment.

 Nothing is going to kill their morale in this ‘sweet' business. They have vowed to work to their level best to create a good life.