Reputation is like an outfit you wear. [Photo/pinterest.com] Reputation is like a product review. Even if there's no factual evidence on someone's sentiments, many people will still believe and judge you by it. The impression that people get of you holds quite close to their hearts. People generally think that you are your reputation. It's like an outfit you wear that people look at to gather information about you. 

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Your reputation is like your brand. What it says is what people need to make conclusions about you. If it's like a brand, it means that you have the luxury to design it. It takes a lot of work to create a good reputation. All worthy long-term investments tend to require a lot. Do you want people to know you as fearless, trustworthy, classy, punctual, diligent or strong? Every second you spend with a fellow human being you are either building or chipping off your reputation. Just like an actor is as good as his last movie, your credibility is as good as your last test. Your integrity from years ago still matters but your integrity from moments ago hold more water. If you were sweet but later turned sour, sour is what people will know. Most of them tend to forget completely that there was ever a sweet second of you. Reputation matters both for personal and business reasons. Great companies are built on a reputation of high quality and unmatched customer relations. It is paramount to remain vigilant on matters of reputation since a moment of ignorance like blurting out careless words in anger and fury can destroy years of hard-earned reputation.